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“Rhett & Link’s Book of Mythicality” is an internetaining read

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On October 10, YouTubers Rhett McLaughlin and Link Neal released their first book, titled “Rhett & Link’s Book of Mythicality.” Its subtitle reads: “A Field Guide to Curiosity, Creativity, and Tomfoolery.”

Rhett and Link have described the book as “a hilarious blend of autobiography, trivia and advice,” and included will be the story behind their friendship and career, as well as tips on how to “add Mythicality” to the reader’s life, supported by anecdotes from their own past.

In their book, Rhett and Link define Mythicality as this: “Mythicality (mi-thi’ka-le-tē); noun. 1. The quality or state of being that embodies a synergistic coalescence of curiosity, creativity, and tomfoolery (sometimes referred to as curiotomfoolivity), ideally experienced in the context of friendship and intended to bring goodwill to the universe. Origin: 2009; RhettandLinkish.”

The two “internetainers,” as they call themselves, have been on YouTube since the early days of the website. Internetainers comes from the words ‘internet’ and ‘entertainers.’ The two are known for their TV series Rhett & Link: Commercial Kings, comedy and song videos, as well as their morning talk show, Good Mythical Morning, and several other projects.

As a Mythical Beast (which is what Rhett and Link call their fan base), I was excited to hear the news that they were writing a book. However, I also was a bit disappointed that they had followed in the footsteps of countless other YouTubers that have also written books.

I have to admit that I did enjoy the personal stories that are shared in the book. Having been a fan since their first morning talk show Good Morning Chia Lincoln, which ran on YouTube from January 3, 2011 to February 28, 2011, I had been with the duo through many changes, including expanding their business into Mythical Entertainment and starting Good Mythical Morning. However, I feel that this is crossing a line that I had hoped they wouldn’t touch.

At the beginning of each chapter, there is a photo of a merit badge. I don’t have a problem with that; I think it’s kind of fun to think that with each chapter read I earn a new merit badge to put on my Mythical Vest. But when Rhett and Link announced that they had produced the actual merit badges and would be selling them in their store, I became annoyed. Not to go too far into the show, because this is about their book, but I feel that their show is becoming more commercialized and product-oriented.

Regardless, I enjoy the sense of having something in common not only with Rhett and Link, but with the other Mythical Beasts as well: we all enjoy being creative, curious, and engaging in acts of tomfoolery. Though this may be the last tie that I have with the Mythical Beasts, the Mythical Crew, and the internetaining duo themselves in the wake of their show becoming more commercialized and corporate, I will remember fondly the experiences we had together.

As a nostalgic look back at Rhett and Link’s friendship (going back to September 4, 1984) and business partnership, as well as the stories that come with such a relationship, I give this book four out of five Spurs.

4 out 5 Spurs.

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Your University, Your News, Your Life
“Rhett & Link’s Book of Mythicality” is an internetaining read