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Taylor Swift rises in “reputation”


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With her kiss-offs to long lived feuds and exploration of being in love through the creativity of new sounds and beats, Taylor Swift’s longevity hasn’t come to an end yet.

On Nov. 10th, 2017, country-star-turned-pop Taylor Swift, dropped her sixth studio album “reputation.”

After taking a three-year break from her preceding album, “1989”, it’s no surprise that she came back with a record that fundamentally tops any of her own.

“Reputation” explores lust and love in a new and diverse way for Swift and shifts gears track after track all while managing to remain so sonically linear.

Her confidence of her once-in-a-lifetime love boasts through the record on track such as “Call It What You Want.”

Lines “I’m laughing with my lover / making forts under covers / trust him like a brother / yeah, you know I did one thing right,” show the theme of love in this song.

“King of my Heart” does the same, with the killer bridge of “is this the end of all the endings? / My broken heart is mending / with all these nights we’re spending.”

Another one of her songs about love, but at a point of calmness and peace, is “New Year’s Day.”

Lyrics “please don’t ever become a stranger / whose laugh I could recognize anywhere,” and “I want your midnights / but I’ll be cleaning up bottles with you on New Year’s Day” show the underlying tone of the song.

While the character of her love shines through some songs, her credence of reclaiming her reputation flares on other tracks.

One of these is “End Game (feat. Future and Ed Sheeran)” with the shocking lines of “I bury hatchets, but I keep maps of where I put ‘em / reputation precedes me, they told you I’m crazy / I swear I don’t love the drama, it loves me,” and “you’ve been calling my bluff on all my usual tricks / so here’s the truth from my red lips.”

Of course, there is also the already well-known“Look What You Made Me Do,” that does this too.

The video shows Swift holding a gun in her hand while singing “but I got smarter, I got harder in the nick of time / honey, I rose up from the dead, I do it all the time / I’ve got a list of names and yours is in red, underlined,” and “all I think about is karma / and then the world moves on, but one things for sure / maybe I got mine, but you’ll all get yours.”

This darker, more brash album celebrates what pop has become, and relishes how Swift has led up to this defining moment in her career.

Its dramatic yet elegant lyrics and unique sounds make it what it is—potent. The capacity of her lyrical strings show that although she’s gone full pop in sound, her core is still country.

The album is stronger, it’s deeper, it’s lustful, and it’s wittier. Each song ignites you in such a captivating and alluring way that once the record is over, you’ll find yourself asking for more of it.

So, if you haven’t taken a listen yet, ask yourself…are you ready for it?

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Taylor Swift rises in “reputation”