3D Re-releases: How We’re Paying for Lesser Quality

Hannah Kiges, Variety Editor

Stats and ticket sales have shown that 3D movies are not just a fad, and, unfortunately, re-releasing films in 3D is looking like it’s not just a trend either. Last year, Disney re-released Beauty and The Beast and The Lion King in 3D to massive ticket sales. This year Titanic, and Star Wars Episode One were also re-released in 3D with huge success.
With the rest of the Star Wars series to come out over the next five years, and other movie companies gearing up to release their own already attention-grabbing flicks, I can’t help but feel that the customers are getting duped. Sales for 3D tickets are already $3-$4 more than tickets for regular films, this can be put down to the cost for glasses, and costly 3D cameras or post production into 3D. Now, it’s been proven  and it’s easy to see that the 3D process actually makes films darker and less vivid. Not to mention how filthy the glasses are (hint: they have everything from pink eye to MRSA).
So why are we paying $10-$15 to see a film we could rent at home for a third of the price and in better quality? The answer is simple: The experience of seeing it for the first time (or again) on the big screen. Most movie-goers love the movie experience. An excuse to binge on candy and popcorn and watch an engrossingly large picture with sound loud enough to distract you from thinking about anything else. But frankly, you can have the same experience if you just turn off your phone and make a no-talking rule during the movie at home.  Just pay attention to your cheap movie and get the best quality instead of paying three times as much for something of lesser quality.